Virtual Tours
What is a virtual tour and how can I benefit from it?
A virtual tour is a sequence of panoramic images that are sewn together to create a ‘virtual’ experience of any business. Once created, the viewer is able to experience what it is like to be somewhere they are actually not. This virtual experience could be viewed through their desktop computers, laptops, tablets and even mobile devices. Virtual tours can also include sound effects such as music or a narration describing products or points of interest. These tours can offer buttons that can be clicked on by users who want to take a still image of a particular portion of the tour.
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Who uses Virtual Tour?
Almost every industry can use virtual tours. The most popular fields that are already heavily using this tech are the Tourist Industry, Showrooms and Stores, Educational Institutions, and Real Estate Agencies.
Why Virtual Tour?
Improve SEO
Virtual tours can improve your SEO because they are highly interactive, and these days, users are searching for them even more to find out about a place or product before deciding to visit in person. Since 360 tours spotlight an entire space or item, people are more likely to spend extra time on your page, as they explore the different areas of your business. Also, virtual tours are easily shareable, so you can embed it on your websites and include it on your social media profiles. Your customers can also share it, which increases your chances of reaching new audiences.
Improve Social Media Presence
To make your 360 virtual tours visible, we recommend sharing it on social media. You can upload it on Youtube or TikTok.
You can embed the 360 virtual tours on your Facebook page through it’s ‘Advanced’ tab. Once you lock and load this on
your FB page, your current followers will see this and their peers have a chance of seeing them too.
Don’t forget to integrate your VR tours on your website. Showcase your 360 virtual tours here so your website benefits
from it too.
Better Online Shopping Experience
Creating a virtual tour might just be the best way for retailers to showcase products in new, exciting and immersive ways to an audience who are eager to shop. A virtual tour is not just a chance to let people experience your products in a more natural environment, you can actually enhance the storytelling behind the products by embedding images, audio, video, and text to tell a much richer story.
Visitor Retention
Websites with virtual tours are viewed 5-10 times longer than those without. A virtual tour offers extra confidence in your business as clients and customers can view inside and see how and where you work. Clients naturally feel more affinity with business they can see.
Increase Traffic and Engagement
Most consumers go online prior to making a purchase to research products and services locally. Whatever the business, the evidence suggests that more people will be willing to purchase or work with you if they know who you are.